Working with Agencies to Deliver Results
As the Canadian leader in podcast advertising, TPX provides insight and practical knowledge about how to access, leverage and monetize Canadian podcast consumers. We partner with advertisers and publishers to match the content Canadians are listening to with advertising and branding opportunities that have resonance to specific Canadian demographics.
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The Canadian Podcast Audience
Podcast advertising is a great way to connect with an affluent, socially engaged, and brand-loyal audience. TPX partners with agencies to provide targeted access to the more than 7 million monthly Canadian listeners who have made podcasting one of the fastest growing channels in the country.
Great shows with engaged listeners
For us, it’s all about great content. Our proprietary agreements with leading publishers and distributors ensure agencies and advertisers have access to the best programming the medium has to offer. Premier programming means an affluent following of engaged and loyal consumers.
Introducing TPX STudios
At TPX Studios our focus is two-fold: Branded Podcasts for clients seeking deeper engagement with their customers; and Consulting for organizations looking to explore, launch or optimize their podcast strategies.
Geotargeting and Demographic Market Segmentation
We provide agencies with advanced geo-targeting and market segmentation, ensuring strategically tailored campaigns that maximize ROI. Proprietary data, and in-house strategic expertise, enable us to craft campaigns with demographic precision.
Proprietary Research
Partnering with TPX means access to the most in-depth research available in Canada. Our annual survey is the go-to resource for publishers, broadcasters and advertisers looking to truly understand the Canadian podcast audience.
TPX Blog
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The TPX Team
TPX is the collaborative creation of industry leaders in Canadian broadcasting, digital media and advertising sales. Each of the company’s principals has a proven track record and established reputation as a leader in their respective areas of expertise. At TPX, we understand that even the best technology, research and data are only good as the team in place to analyze, activate and monetize them. Partnering with TPX means experienced expert counsel to better understand and engage with Canada’s burgeoning podcast audience.
PARY BELL
CEO
A seasoned leader in digital media, Pary has driven growth and transformation across top organizations, including Eyereturn Marketing, Torstar, Rogers Sports & Media, Canwest/Alliance Atlantis, and the CBC. Now as CEO of The Podcast Exchange, he leverages this deep industry expertise to drive strategic growth, strengthen partnerships, and position TPX at the forefront of podcast advertising. With a track record of scaling businesses and leading high-performing teams, Pary brings a results-driven approach to innovation and industry leadership.
GWEN O’TOOLE
Managing Director
With over 20 years in digital advertising, Gwen has led sales and strategy at top media organizations. She joined TPX in 2023 and quickly became a key driver of growth, expanding partnerships and strengthening the company’s sales approach. Now, as Managing Director, she leads sales, strategic partnerships, and the execution of TPX’s business strategy. Previously, she held leadership roles at Quebecor Media, specializing in digital strategy and account management. Her deep industry expertise and leadership are integral to TPX’s continued success.
Thrassos Vryonides
Director, New Business Development
Thrassos is a sales and business development leader specializing in media and technology. As Director of New Business Development at The Podcast Exchange, he drives strategic partnerships and growth in digital audio. Previously, he led sales teams at Sellvise, Search Optics, and DAX, helping scale innovative platforms and drive revenue. With deep expertise in digital media and emerging tech, Thrassos brings a results-driven approach to business development.
Caroline Favory
Account Manager
Caroline is an experienced media marketing professional with expertise in digital media, brand and content strategy. She has worked with a number of large Canadian brands helping them grow through paid and organic media. She brings her agency experience and digital media expertise to the TPX team.
STEPHANE HOOD
Project Manager
With more than two years in digital media production, Stephane excels in client relationships, project coordination, resource allocation, budget management, tracking and reporting. Stephane is also a storytelling enthusiast who appreciates the value of connecting with an audience.
JEFF ULSTER
Co-Founder and Strategic Consultant
Jeff is a co-founder of TPX. He’s also co-publisher of The Canadian Podcast Listener report. Prior to TPX, he led Ulster Media, an independent podcast consulting and production company. From 2011-2017, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC).