Working with Agencies to Deliver Results
As the Canadian leader in podcast advertising, TPX provides insight and practical knowledge about how to access, leverage and monetize Canadian podcast consumers. We partner with advertisers and publishers to match the content Canadians are listening to with advertising and branding opportunities that have resonance to specific Canadian demographics.
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The Canadian Podcast Audience
Podcast advertising is a great way to connect with an affluent, socially engaged, and brand-loyal audience. TPX partners with agencies to provide targeted access to the more than 7 million monthly Canadian listeners who have made podcasting one of the fastest growing channels in the country.
Great shows with engaged listeners
For us, it’s all about great content. Our proprietary agreements with leading publishers and distributors ensure agencies and advertisers have access to the best programming the medium has to offer. Premier programming means an affluent following of engaged and loyal consumers.
Introducing TPX STudios
At TPX Studios our focus is two-fold: Branded Podcasts for clients seeking deeper engagement with their customers; and Consulting for organizations looking to explore, launch or optimize their podcast strategies.
Geotargeting and Demographic Market Segmentation
We provide agencies with advanced geo-targeting and market segmentation, ensuring strategically tailored campaigns that maximize ROI. Proprietary data, and in-house strategic expertise, enable us to craft campaigns with demographic precision.
Proprietary Research
Partnering with TPX means access to the most in-depth research available in Canada. Our annual survey is the go-to resource for publishers, broadcasters and advertisers looking to truly understand the Canadian podcast audience.
TPX Blog
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The TPX Team
TPX is the collaborative creation of industry leaders in Canadian broadcasting, digital media and advertising sales. Each of the company’s principals has a proven track record and established reputation as a leader in their respective areas of expertise. At TPX, we understand that even the best technology, research and data are only good as the team in place to analyze, activate and monetize them. Partnering with TPX means experienced expert counsel to better understand and engage with Canada’s burgeoning podcast audience.
PARY BELL
CEO
Pary is a seasoned leader in the digital media realm and has made significant impacts at Eyereturn Marketing, Torstar, and Rogers Sports & Media. At TPX, he harnesses this extensive experience to innovate in the podcasting space, focusing on strategic growth and building strong client relationships.
GWEN O’TOOLE
Director of Sales & Strategic Partnerships
Gwen O'Toole is a seasoned professional in the world of digital advertising, with an impressive track record spanning over two decades. Prior to joining TPX, Gwen held the position of Digital Strategy Lead and Digital Account Director at Quebecor Media.
JEFF ULSTER
Co-Founder and Strategic Consultant
Jeff is a co-founder of TPX. He’s also co-publisher of The Canadian Podcast Listener report. Prior to TPX, he led Ulster Media, an independent podcast consulting and production company. From 2011-2017, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC).
ERIN GREVSTAD
Client Partner
For more than a decade, Erin has been crafting next-level customer experiences in content marketing with Canada’s leading brands. She has been at the forefront of many of the country’s leading content producers, working with premier assets in television, radio and digital media.
STEPHANE HOOD
Client Success Coordinator
With more than two years in digital media production, Stephane excels in client relationships, project coordination, resource allocation, budget management, tracking and reporting. Stephane is also a storytelling enthusiast who appreciates the value of connecting with an audience.
NINA STURM
Senior Client Partner
Nina is a seasoned media executive with expertise in Digital Media, Broadcast, Print, and OOH with a passion for cultivating dynamic client and agency alliances. Prior to joining TPX, Nina held the position of Head of TV and Digital Partnerships at The Canadian Traffic Network.