Research
The Canadian Podcast Audience
Partnering with TPX means access to the most in-depth research available in Canada. Our annual survey is the go-to resource for publishers, broadcasters and advertisers looking to truly understand the Canadian podcast audience.
15M
LISTENED TO PODCASTS IN LAST YEAR
Nearly 15 million Canadian adults (45% of the 18+ population) have listened to podcasts in the past year.
12M
MONTHLY PODCAST LISTENERS
Nearly 12 million Canadian adults (36% of the 18+ population) listen to podcasts at least once a month.
18-34
YOUNG, AFFLUENT, DIVERSE & EDUCATED
Podcast listeners over-index for being young (18-34); diverse; higher education; living in households with more than $100K income.
At TPX, our statistical understanding of the Canadian podcast market is broad and deep, providing clients proprietary insight into the Canadian audience exclusive to TPX. Great campaigns begin with great data. Contact us to learn more about your target audience and how best to engage with them.
TPX is proud to be the title sponsor of the 2023 Canadian Podcast Listener report. The survey is a representative sample of 3,000+ Canadian adults and 1,600 monthly podcast listeners from Maru Voice Canada, Canada's premier online access panel.
To subscribe or to learn more about the full report, which includes Canada’s most popular podcasts, genres and publishers, demographics, podcast discovery, listener behaviour and motivations, please contact us or visit the Canadian Podcast Listener website. This year, the full report is offered via paid subscription, but some insights have been published and are available on the site for free as well.