The Podcast Exchange is excited to welcome Nina Sturm aboard as the company's new Senior Client Partner. Prior to joining TPX, Nina held the position of Head of TV and Digital Partnerships at The Canadian Traffic Network.
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TPX’s Jeff Ulster, along with Jeff Vidler of Signal Hill Insights, presented some of the highlights of the 2023 Canadian Podcast Listener survey to the Association of Canadian Advertisers (ACA). Read about some of the key takeaways!
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The Podcast Exchange (TPX) is delighted to announce the appointment of Pary Bell as its new CEO. Pary brings more than two decades of leadership excellence in the digital media industry, having significantly contributed to the growth and digital evolution of several key players, including Eyereturn Marketing, Torstar Corporation and Rogers Sports & Media.
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The Podcast Exchange is pleased to welcome Gwen O'Toole aboard as the company's new Director of Sales. Prior to joining TPX, Gwen held the position of Digital Strategy Lead at Quebecor Media.
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If we've learned anything from this annual shopping frenzy that is Black Friday/Cyber Monday, it's that people love a good deal! In that spirit, TPX would like to offer special rates on volume deals to new bookings between now and the end of December, 2023.
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Hollywood is on strike and there are no new scripted shows. Facebook and Instagram have blocked Canadian news. In today’s challenging media landscape, TPX presents smart solutions for advertisers planning their campaigns for Black Friday and the winter holidays.
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TPX President Lina Kim sits down with VP Jeff Ulster to talk about why podcasts are such a good fit for ad buyers during back-to-school season. It's about finding a space where consumers are engaged in order to have influence with your message, and getting them at the right time and place with enough reach, frequency and great creative.
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Audio has proven to be a very popular companion as we head outdoors to take advantage of the season. With the Canada Day long weekend around the corner, it’s the perfect time to relax, soak in the sun and enjoy a much-needed breather, with TPX’s Top 5 “hottest” Canadian podcasts of the season.
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With incredible growth over just a few short years, this one-of-a-kind, female-focused podcast attracts a massive audience of loyal listeners across Canada and beyond. According to the 2022 Canadian Podcast Listener report, Sexe Oral is the #1 podcast in French Canada, the #1 women's podcast in all of Canada, #2 podcast in all of Canada among 18-34 year olds and #3 podcast in all of Canada.
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The Podcast Exchange is pleased to officially welcome Lina Kim aboard as the company's new President. Lina's appointment is one of several initiatives TPX has taken to further elevate its position as the leader in Canadian podcast advertising.
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New insights are now available from the 2020 Canadian Podcast Listener report - the most comprehensive annual survey about podcast listening behaviours in Canada. It's essential reading for anyone interested in understanding who listens to podcasts in Canada, what they listen to, why and how they listen, and how these patterns trend over time.
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Attribution tracking is the magic bullet that targets the often-asked "return on investment" question head-on. And while it doesn't provide all the answers, it's an extremely useful way of measuring conversion rates for podcast ad campaigns that are driving listeners to digital destinations.
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As podcasting goes mainstream, it’s more important than ever to keep up with what's going on in the industry, and to understand what agencies can do to better serve their clients. Virtual events have replaced physical conferences, and while they’re a little less social, they do make things more accessible (and cost-effective) for potential attendees, and they can provide valuable insights and opportunities.
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Brands and agencies can now buy podcast ads programmatically, thanks to a new initiative by The Podcast Exchange that leverages Triton Digital’s award-winning technology. TPX’s programmatic service is available to buyers now, launching with premium domestic and international podcast publishers.
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Step by step information on how to listen to a podcast via an app or on desktop.
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It’s official - Stingray has acquired a 30% interest in The Podcast Exchange. This new partnership represents an exciting leap forward in the growth and development of the Canadian podcast industry in 2020.
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Agencies and brands in Canada can now work with The Podcast Exchange in new ways to target podcast listeners. Two leading podcast platforms - ART19 and Megaphone - are rolling out new marketplaces, exclusively represented by TPX in Canada, available now.
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It’s been a very busy fall for the Canadian podcast industry. Festivals and conferences are attracting thousands of professionals and fans, and new podcast research is getting into the hands of publishers, agencies, aspiring pros and hobbyists.
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The second annual RAIN Summit Canada returns to Toronto on Oct 16, 2019. The conference’s focus is on all things digital audio, with a significant chunk of the schedule devoted specifically to the podcast industry.
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It’s a heady time to be in podcasting. The latest IAB/PwC Podcast Ad Revenue Study of the U.S. podcast industry estimates the 2018 ad revenue for podcasts was USD $479 million, a more than 400% increase from USD $107 million in 2015. Podcasting is poised to hit that mark or beat it. This guest blog post from researcher Jeff Vidler highlights the advantages - and challenges - of podcasting for advertisers.
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