A new study offers some good news - podcast listeners are very receptive to brand messages, and they're also pretty happy overall with the ad experience they're currently getting. But if we want to maintain this very special relationship between podcasts, hosts, brands and listeners, it's important to understand and respect listener expectations.
Read MoreThe Podcast Exchange is excited to welcome Nina Sturm aboard as the company's new Senior Client Partner. Prior to joining TPX, Nina held the position of Head of TV and Digital Partnerships at The Canadian Traffic Network.
Read MoreTPX’s Jeff Ulster, along with Jeff Vidler of Signal Hill Insights, presented some of the highlights of the 2023 Canadian Podcast Listener survey to the Association of Canadian Advertisers (ACA). Read about some of the key takeaways!
Read MoreThe Podcast Exchange (TPX) is delighted to announce the appointment of Pary Bell as its new CEO. Pary brings more than two decades of leadership excellence in the digital media industry, having significantly contributed to the growth and digital evolution of several key players, including Eyereturn Marketing, Torstar Corporation and Rogers Sports & Media.
Read MoreThe Podcast Exchange is pleased to welcome Gwen O'Toole aboard as the company's new Director of Sales. Prior to joining TPX, Gwen held the position of Digital Strategy Lead at Quebecor Media.
Read MoreIf we've learned anything from this annual shopping frenzy that is Black Friday/Cyber Monday, it's that people love a good deal! In that spirit, TPX would like to offer special rates on volume deals to new bookings between now and the end of December, 2023.
Read MoreHollywood is on strike and there are no new scripted shows. Facebook and Instagram have blocked Canadian news. In today’s challenging media landscape, TPX presents smart solutions for advertisers planning their campaigns for Black Friday and the winter holidays.
Read MoreTPX President Lina Kim sits down with VP Jeff Ulster to talk about why podcasts are such a good fit for ad buyers during back-to-school season. It's about finding a space where consumers are engaged in order to have influence with your message, and getting them at the right time and place with enough reach, frequency and great creative.
Read MoreAudio has proven to be a very popular companion as we head outdoors to take advantage of the season. With the Canada Day long weekend around the corner, it’s the perfect time to relax, soak in the sun and enjoy a much-needed breather, with TPX’s Top 5 “hottest” Canadian podcasts of the season.
Read MoreAdvertisers have expectations from their experiences with digital advertising and streaming media, and it impacts their decisions about where to put their ad dollars. They want measurement, utility and scale. Let’s break these down, and look at how they’re being addressed by new advances in podcast analytics.
Read MoreThis three-part series about podcast measurement is intended to level-set knowledge for agencies, brands and other media industry types who are trying to get their heads around the opportunities and challenges in the world of podcast advertising.
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