Score Big Savings on Podcast Ads This Black Friday!
With Black Friday and Cyber Monday just around the corner, now's the perfect time to take advantage of the power of podcasts for your brand's advertising campaigns.
If we've learned anything from this annual shopping frenzy, it's that people love a good deal! In that spirit, The Podcast Exchange is offering special rates on volume deals for new bookings between now and the end of December, 2023.
Whether you're looking to speak to millions of Canadian consumers with a wide-reaching brand awareness campaign, or you want to dive deeper with a specific target demo to inspire consideration for your brand, TPX is here to support you. We can help you with last-minute deals, leverage programmatic technology for targeted audience/genre buys, and work directly with top talent to deliver custom host-read ads for that personalized endorsement when the need arises.
Nearly 12 million adult Canadians listen to podcasts monthly, and that number continues to grow every year. Listenership tends to peak in October and November before dipping a bit over the winter holidays, so this is a great time to take advantage of podcasting's massive reach.
Podsights’ Podcast Advertising Benchmark Report from Q4, 2022.
More content is out there, too - over the last two months, approximately 420,000 podcast episodes have been published. At the time of this writing, more than half of those episodes (app. 250,000) were released in the last 10 days!
Last year, Retail DTC was the leading industry category in Average Lead Conversions in Q4 2022, followed by Health/Wellness and Financial Services. Advertisers in these categories would be wise to double down this year to capitalize on the high lead conversion rates we saw last holiday season.
Results from Veritonic’s holiday survey about audio advertising.
According to Veritonic, more than 80% of monthly streaming audio and podcast listeners plan to travel by plane and/or car during the 2023 holiday season, and more than 87% of them will be listening to streaming audio or podcasting en route. Survey results show that more than half of their respondents want to hear audio ads for Travel/Local Amusements and Health & Fitness, with Beauty & Products and Home Improvement close behind. These topics/services can expect to see stronger-than-average performance this quarter.
According to Triton Canada, True Crime, News, Comedy and Society & Culture were the most downloaded podcast genres of 2023. TPX has top-tier podcasts in these genres and more from award-winning English-language publishers like iHeart, CBC, Corus, All Things Comedy and Soundrise's TED Talks collection, to French-language offerings from Studio SF, Quebecor and Bell. We also have exclusive relationships with a growing roster of Canadian indies covering politics, finance, entertainment and much more. With flexible, scaleable options, we can work with you to offer a rate that meets your budget requirements.
For more about how TPX can help with your Q4 holiday planning, or about podcast advertising in general, please don't hesitate to reach out to us.
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