Extend your brand story by creating content curated and tailored to your specific audience.
It’s a powerful, cost-effective way to build your brand.
A great branded podcast will land in that sweet spot between your target audience’s interests and your brand story.
Take your Brand Mobile
Extend your brand reach
Improve brand recall and favourability
Deepen your relationship with your customers
Branded podcast studies* show:
- Unaided sponsor recall after a single exposure: nearly 50%
- Aided sponsor recall after a single exposure: nearly 70%
- Net impact on brand favourability: better than 60%
“From more than 12 brand lift studies conducted by Signal Hill Insights over the past 3 years
Your Brand. Your Voice. Your Message.
Podcasting builds a unique and intimate relationship with your audience in a way traditional media cannot.
TPX helps brands establish trusted and valued relationships with their customers as podcast listeners.
Case study - TPX-produced podcast episode for “Brand X":
- Unaided sponsor recall: 76%
- Aided sponsor recall: 90%
clients we’ve worked with include:
Give Your Brand A Voice
If you’re looking to strengthen your brand and connect with your customers in new ways, we’d love to talk to you.
Let the team at TPX show you how we can take your brand story to the next level.
Consulting
The Industry Leader in Canadian Podcasting
TPX is a pioneer in the realm of podcasting in Canada. Our team understands the market, the audience, the content and the technologies that combine in making a successful podcast. TPX offers its consulting services to clients requiring a comprehensive understanding of the opportunities and challenges of the industry, the channel, and the unique demographics of the Canadian audience.
"TPX gave us a comprehensive understanding of our opportunities in the podcast space. Jeff worked with us to develop a strategic roadmap to position ourselves as leaders in the market.”
- Cogeco Media
Research-Backed Strategy
Partnering with TPX ensures each project is informed by our extensive and proprietary research. Our thorough understanding of audience demographics, listening behaviours and preferences ensures all content we craft is tailored specifically to meet your branding and communication objectives.
Podcast Metrics Expertise
Ongoing refinement and recalibration of the content mix is a critical component in ensuring the ongoing success of any podcast series. The TPX team undertakes constant metrics monitoring and analysis to build audience and ensure fact-based decision-making about content presentation.
