About The Podcast Exchange

At The Podcast Exchange (TPX), we combine extensive research and industry experience in the creation of tailored campaigns focusing on key demographics within Canada’s growing podcast listenership.

Our team is comprised of seasoned players in media, advertising, production and strategic planning, providing expert and informed counsel to drive results and ROI.

We access proprietary market research, advanced metrics, geo-targeting and industry insight to give advertisers the tools they need to build successful podcasting campaigns. We work with agencies to provide curated content, specific to the demands of each client. We begin with strategic, tailored packages of premium content, and work with our partners through the lifespan of each campaign to ensure our mix of programming meets expectations, builds brand, and delivers results.

We also work with brands to produce and deliver original podcast content, helping them build unique and intimate relationships with their audiences in a way traditional media cannot.

Who we are

TPX is the collaborative creation of industry leaders in Canadian broadcasting, digital media and advertising sales. Each of the company’s principals has a proven track record and established reputation as a leader in their respective areas of expertise. At TPX, we understand that even the best technology, research and data are only good as the team in place to analyze, activate and monetize them. Partnering with TPX means experienced expert counsel to better understand and engage with Canada’s burgeoning podcast audience.

PARY BELL

CEO

Pary is a seasoned leader in the digital media realm and has made significant impacts at Eyereturn Marketing, Torstar, and Rogers Sports & Media. At TPX, he harnesses this extensive experience to innovate in the podcasting space, focusing on strategic growth and building strong client relationships.

GWEN O’TOOLE

Director of Sales & Strategic Partnerships

Gwen O'Toole is a seasoned professional in the world of digital advertising, with an impressive track record spanning over two decades. Prior to joining TPX, Gwen held the position of Digital Strategy Lead and Digital Account Director at Quebecor Media.

JEFF ULSTER

Co-Founder and Strategic Consultant

Jeff is a co-founder of TPX. He’s also co-publisher of The Canadian Podcast Listener report. Prior to TPX, he led Ulster Media, an independent podcast consulting and production company. From 2011-2017, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC).

Erin Grevstad

Client Partner

For more than a decade, Erin has been crafting next-level customer experiences in content marketing with Canada’s leading brands. She has been at the forefront of many of the country’s leading content producers, working with premier assets in television, radio and digital media.

STEPHANE HOOD

Client Success Coordinator

With more than two years in digital media production, Stephane excels in client relationships, project coordination, resource allocation, budget management, tracking and reporting. Stephane is also a storytelling enthusiast who appreciates the value of connecting with an audience.

NINA STURM

Senior Client Partner

Nina is a seasoned media executive with expertise in Digital Media, Broadcast, Print, and OOH with a passion for cultivating dynamic client and agency alliances. Prior to joining TPX, Nina held the position of Head of TV and Digital Partnerships at The Canadian Traffic Network.