About The Podcast Exchange

At The Podcast Exchange (TPX), we combine extensive research and industry experience in the creation of tailored campaigns focusing on key demographics within Canada’s growing podcast listenership.

Our team is comprised of seasoned players in media, advertising, production and strategic planning, providing expert and informed counsel to drive results and ROI.

We access proprietary market research, advanced metrics, geo-targeting and industry insight to give advertisers the tools they need to build successful podcasting campaigns. We work with agencies to provide curated content, specific to the demands of each client. We begin with strategic, tailored packages of premium content, and work with our partners through the lifespan of each campaign to ensure our mix of programming meets expectations, builds brand, and delivers results.

We also work with brands to produce and deliver original podcast content, helping them build unique and intimate relationships with their audiences in a way traditional media cannot.

Who we are

TPX is the collaborative creation of industry leaders in Canadian broadcasting, digital media and advertising sales. Each of the company’s principals has a proven track record and established reputation as a leader in their respective areas of expertise. At TPX, we understand that even the best technology, research and data are only good as the team in place to analyze, activate and monetize them. Partnering with TPX means experienced expert counsel to better understand and engage with Canada’s burgeoning podcast audience.

PARY BELL

CEO

A seasoned leader in digital media, Pary has driven growth and transformation across top organizations, including Eyereturn Marketing, Torstar, Rogers Sports & Media, Canwest/Alliance Atlantis, and the CBC. Now as CEO of The Podcast Exchange, he leverages this deep industry expertise to drive strategic growth, strengthen partnerships, and position TPX at the forefront of podcast advertising. With a track record of scaling businesses and leading high-performing teams, Pary brings a results-driven approach to innovation and industry leadership.

GWEN O’TOOLE

Managing Director

With over 20 years in digital advertising, Gwen has led sales and strategy at top media organizations. She joined TPX in 2023 and quickly became a key driver of growth, expanding partnerships and strengthening the company’s sales approach. Now, as Managing Director, she leads sales, strategic partnerships, and the execution of TPX’s business strategy. Previously, she held leadership roles at Quebecor Media, specializing in digital strategy and account management. Her deep industry expertise and leadership are integral to TPX’s continued success.

Thrassos Vryonides

Director, New Business Development

Thrassos is a sales and business development leader specializing in media and technology. As Director of New Business Development at The Podcast Exchange, he drives strategic partnerships and growth in digital audio. Previously, he led sales teams at Sellvise, Search Optics, and DAX, helping scale innovative platforms and drive revenue. With deep expertise in digital media and emerging tech, Thrassos brings a results-driven approach to business development.

Caroline Favory

Account Manager

Caroline is an experienced media marketing professional with expertise in digital media, brand and content strategy. She has worked with a number of large Canadian brands helping them grow through paid and organic media. She brings her agency experience and digital media expertise to the TPX team.

STEPHANE HOOD

Project Manager

With more than two years in digital media production, Stephane excels in client relationships, project coordination, resource allocation, budget management, tracking and reporting. Stephane is also a storytelling enthusiast who appreciates the value of connecting with an audience.

JEFF ULSTER

Co-Founder and Strategic Consultant

Jeff is a co-founder of TPX. He’s also co-publisher of The Canadian Podcast Listener report. Prior to TPX, he led Ulster Media, an independent podcast consulting and production company. From 2011-2017, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC).