Advertisers have expectations from their experiences with digital advertising and streaming media, and it impacts their decisions about where to put their ad dollars. They want measurement, utility and scale. Let’s break these down, and look at how they’re being addressed by new advances in podcast analytics.
Read MoreThis three-part series about podcast measurement is intended to level-set knowledge for agencies, brands and other media industry types who are trying to get their heads around the opportunities and challenges in the world of podcast advertising.
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