A new study offers some good news - podcast listeners are very receptive to brand messages, and they're also pretty happy overall with the ad experience they're currently getting. But if we want to maintain this very special relationship between podcasts, hosts, brands and listeners, it's important to understand and respect listener expectations.
Read MoreAt TPX, we live and breathe podcasts - that’s our entire focus. We are the biggest company of our kind in Canada, and we have relationships with premium publishers and industry leaders from around the globe.
Read MoreAdvertisers have expectations from their experiences with digital advertising and streaming media, and it impacts their decisions about where to put their ad dollars. They want measurement, utility and scale. Let’s break these down, and look at how they’re being addressed by new advances in podcast analytics.
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