TPX President Lina Kim sits down with VP Jeff Ulster to talk about why podcasts are such a good fit for ad buyers during back-to-school season. It's about finding a space where consumers are engaged in order to have influence with your message, and getting them at the right time and place with enough reach, frequency and great creative.
Read MoreAudio has proven to be a very popular companion as we head outdoors to take advantage of the season. With the Canada Day long weekend around the corner, it’s the perfect time to relax, soak in the sun and enjoy a much-needed breather, with TPX’s Top 5 “hottest” Canadian podcasts of the season.
Read MoreThe Podcast Exchange is pleased to officially welcome Lina Kim aboard as the company's new President. Lina's appointment is one of several initiatives TPX has taken to further elevate its position as the leader in Canadian podcast advertising.
Read MoreNew insights are now available from the 2020 Canadian Podcast Listener report - the most comprehensive annual survey about podcast listening behaviours in Canada. It's essential reading for anyone interested in understanding who listens to podcasts in Canada, what they listen to, why and how they listen, and how these patterns trend over time.
Read MoreAttribution tracking is the magic bullet that targets the often-asked "return on investment" question head-on. And while it doesn't provide all the answers, it's an extremely useful way of measuring conversion rates for podcast ad campaigns that are driving listeners to digital destinations.
Read MoreAs podcasting goes mainstream, it’s more important than ever to keep up with what's going on in the industry, and to understand what agencies can do to better serve their clients. Virtual events have replaced physical conferences, and while they’re a little less social, they do make things more accessible (and cost-effective) for potential attendees, and they can provide valuable insights and opportunities.
Read MoreBrands and agencies can now buy podcast ads programmatically, thanks to a new initiative by The Podcast Exchange that leverages Triton Digital’s award-winning technology. TPX’s programmatic service is available to buyers now, launching with premium domestic and international podcast publishers.
Read MoreStep by step information on how to listen to a podcast via an app or on desktop.
Read MoreIt’s official - Stingray has acquired a 30% interest in The Podcast Exchange. This new partnership represents an exciting leap forward in the growth and development of the Canadian podcast industry in 2020.
Read MoreAgencies and brands in Canada can now work with The Podcast Exchange in new ways to target podcast listeners. Two leading podcast platforms - ART19 and Megaphone - are rolling out new marketplaces, exclusively represented by TPX in Canada, available now.
Read MoreIt’s been a very busy fall for the Canadian podcast industry. Festivals and conferences are attracting thousands of professionals and fans, and new podcast research is getting into the hands of publishers, agencies, aspiring pros and hobbyists.
Read MoreThe second annual RAIN Summit Canada returns to Toronto on Oct 16, 2019. The conference’s focus is on all things digital audio, with a significant chunk of the schedule devoted specifically to the podcast industry.
Read MoreIt’s a heady time to be in podcasting. The latest IAB/PwC Podcast Ad Revenue Study of the U.S. podcast industry estimates the 2018 ad revenue for podcasts was USD $479 million, a more than 400% increase from USD $107 million in 2015. Podcasting is poised to hit that mark or beat it. This guest blog post from researcher Jeff Vidler highlights the advantages - and challenges - of podcasting for advertisers.
Read MoreTwo of the biggest names in the podcast distribution game have announced significant upgrades to their services. Apple and Spotify are offering some new features they’ll be rolling out to users in the near future. Some of them have already launched.
Read MoreIt’s been a busy spring in the world of podcast-related events. From grassroots festivals to industry committees, the podcasting buzz seems to be getting louder all across the country . TPX is proud to have been able to take part in several of these events of late.
Read MoreFor the first time, major advertising agencies and media companies joined forces to exchange insights and questions about the emerging Canadian podcast industry. The group gathered on March 21st to help shape the third annual Canadian Podcast Listener survey, which is going into the field in May.
Read MoreAt TPX, we live and breathe podcasts - that’s our entire focus. We are the biggest company of our kind in Canada, and we have relationships with premium publishers and industry leaders from around the globe.
Read MoreAdvertisers have expectations from their experiences with digital advertising and streaming media, and it impacts their decisions about where to put their ad dollars. They want measurement, utility and scale. Let’s break these down, and look at how they’re being addressed by new advances in podcast analytics.
Read MoreThis three-part series about podcast measurement is intended to level-set knowledge for agencies, brands and other media industry types who are trying to get their heads around the opportunities and challenges in the world of podcast advertising.
Read MoreIt was great to see so many people sharing their passion and knowledge of podcasting this week in Toronto. The Hot Docs Podcast Festival, now in its third year, has attracted industry talent from across the country and the globe, as well as a loyal fan base of local listeners and aspiring indie podcasters.
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