HowStuffWorks announces partnership with TPX Canada

TPX (The Podcast Exchange), Canada’s podcast advertising experts, announced today a new partnership with leading U.S. publisher HowStuffWorks. The agreement gives TPX the first right to market and sell advertisements in the HowStuffWorks podcast network in the quickly growing Canadian market and is made possible due to HowStuffWork’s ability to geo-target relevant host-read advertising. 

“This agreement signifies growing confidence in TPX’s position as Canada’s leader in podcast advertising,” stated Jean-Marie Heimrath, President & CEO of TPX. “Our value-add includes published research and in-house expertise to help agencies research, craft, target and curate successful and uniquely Canadian podcast advertising campaigns.” 

HowStuffWork’s President and CEO Conal Byrne echoed Heimrath: “As HowStuffWorks grows year over year, launching new hit shows every month to add to our stable of mega-hits like Stuff You Should Know and Atlanta Monster, we are seeing our audience growing around the world, too – and Canada is no exception. We want to deliver not just the best content for these fans, but the most relevant, highest-quality advertising. We have full confidence in TPX to help get us there in the Canadian market.” 

About HowStuffWorks 

HowStuffWorks is the leading for-profit publisher of entertaining and informative podcast content. With more than 30 brands, including Stuff You Should Know, Stuff You Missed in History Class, Atlanta Monster and Cabinet of Curiosities, the HowStuffWorks team reaches a highly engaged fan base across multiple platforms and distribution partners and has amassed a library of almost 10,000 podcast episodes driving more than 50 million downloads a month and more than 1 billion downloads to date. With this expansive and award-winning collection of audio podcasts, HowStuffWorks is ranked #2 in global downloads and streams. The company, founded in 1998, is headquartered in Atlanta and also operates studios and teams out of Los Angeles and New York. 

About TPX 

TPX provides sales expertise, geo-targeting and research-driven strategies to access Canada’s growing podcast audience. TPX works with domestic and international publishers to craft winning scenarios that marry the content Canadians are listening to with advertising and branding opportunities that have relevance to specific Canadian demographics. 

For further information, please contact; 

Jean-Marie Heimrath: jm@thepodcastexchange.ca 

Nathan Otoski: nathan@stuffmediallc.com