TPX partnering with two great Canadian indie podcasts
TPX, Canada’s leading podcast marketing and sales house, has announced two new partnerships to sell Canadian True Crime and Grownups Read Things They Wrote As Kids inventory in Canada.
These partnerships represent TPX's first Canadian signings to a growing roster of podcasts. President & CEO of TPX Jean-Marie Heimrath states that “Working with both Kristi Lee (Canadian True Crime) and Dan Misener (Grownups Read Things They Wrote As Kids) will give our sponsorship sales team at TPX an opportunity to offer for the first time Canadian content to advertisers and their agencies, capitalizing on the large, and growing podcast audience.”
Canadian True Crime is a critical hit, with The Bloodlust placing it in its list of 10 True Crime Podcasts Worth Your Time. "Kristi Lee provides the facts of each case without dwelling on the more graphic details, and while remaining respectful to the victims and their families," they wrote.
Grownups Read Things They Wrote as Kids is a live onstage storytelling event that has drawn a large and loyal audience since premiering in 2007 and finding success as both a podcast and a CBC radio show. Recorded live across the country, the podcast invites ordinary Canadians to unearth their own juvenilia and share it with listeners.
It has earned rave reviews in major international media. USA Today called it "an insightful portrait of childhood, with all of its crushes, friendships, misunderstandings, humour and anxiety,” while The Guardian declared, "it has much charm." The Globe and Mailcalled the podcasts "personal time capsules at their soulful and entertaining best.”
Heimrath explains “TPX has been selling premium podcast sponsorships for several international publishers since launching the company in January 2018. We have a deep understanding of the podcast marketplace in Canada. With these two new partnerships, our sales team can now apply their expertise in podcast sponsor messaging to an expanded network of commercial podcasts.”